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1 media mix
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2 media mix
рекл. медиа-миксSyn:See:в) (финансовые средства, ассигнованные на проведение рекламной кампании)* * ** * *сочетание различных информационных средств для проведения рекламной кампании -
3 media mix
Большой англо-русский и русско-английский словарь > media mix
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4 media mix
[͵mi:dıəʹmıks]смешанное представление (с использованием фильмов, слайдов, магнитофона и т. п.) -
5 media mix
[ˌmiːdɪə'mɪks]1) Общая лексика: смешанное представление (с использованием фильмов, слайдов, магнитофона)4) Деловая лексика: комбинирование средств рекламы -
6 media mix
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7 media mix model
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8 mix
[mɪks]mix up впутывать; to be mixed up быть замешанным (in, with - в чем-л.) mix сочетать(ся); the colours mix well эти цвета хорошо сочетаются instruction mix вчт. смесь команд labour mix состав рабочей силы marketing mix составляющие маркетинга (цена, товар, реклама и размещение) marketing mix формула маркетинга media mix комбинирование средств рекламы mix ассортимент mix беспорядок, путаница mix радио микшировать mix кино наплыв mix номенклатура mix общаться; вращаться (в обществе); сходиться; not to mix well быть необщительным человеком mix общаться mix с.-х. скрещивать mix смесь (особ. пищевой полуфабрикат) mix смесь mix смешивание mix смешивать, мешать, примешивать mix смешивать mix соединять(ся), смешивать(ся); oil will not mix with water масло не соединяется с водой, не растворяется в воде mix соединять mix состав mix сочетать(ся); the colours mix well эти цвета хорошо сочетаются mix сочетать mix структура mix of experience совокупность профессиональных данных mix up впутывать; to be mixed up быть замешанным (in, with - в чем-л.) mix up перепутать mix up спутать, перепутать mix up спутать mix up хорошо перемешивать mix up хорошо размешивать mix общаться; вращаться (в обществе); сходиться; not to mix well быть необщительным человеком mix соединять(ся), смешивать(ся); oil will not mix with water масло не соединяется с водой, не растворяется в воде product mix ассортимент изделий product mix ассортимент продукции product mix номенклатура продукции product mix структура продукции promotion mix набор методов рекламы -
9 media
сущ.2) СМИ = mass mediamedia market — медиа-рынок, рынок средств массовой информации
See:3) рекл. медиа, средства (распространения) рекламыSee:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media analyst, media director, media flighting, media mix, media owner, media-owner, media plan, media programme, media research, media specialist, media strategy4) комп. носители (информации) (материалы, хранящие данные в любой форме или позволяющие их передавать)See:
* * *
1) средства массовой информации; = mass media; 2) мн. ч. от medium 1. -
10 mix
смешивание; смесь; состав; структура; ассортимент; номенклатура; наплыв (в кино); совмещенная фонограмма; микширование (звуковых сигналов или изображений)♦ advertising mix набор рекламных средств♦ defocus mix наплыв расфокусировкой♦ marketing mix маркетинговый комплекс; программа маркетинговых мероприятий♦ media mix медиа-микс; набор различных носителей, используемых в одной рекламной кампании -
11 media combination
рекл. медиакомбинация, комбинация средств рекламы ( оптимальное сочетание рекламных средств для конкретной рекламной кампании)...Our specialists carefully select the media combination, spread the budget and estimate the effectiveness of the planned campaign. — Наши специалисты аккуратно выбирают комбинацию рекламных средств, распределяют бюджет и оценивают эффективность запланированной кампании.
Syn:See:* * * -
12 media plan
рекл. медиаплан (план использования различных средств распространения рекламы в ходе данной рекламной кампании; включает расписание появления рекламных объявлений в различных средствах информации на конкретный промежуток времени с указанием расценок, продолжительности размещаемой рекламы, часто появления определенных сообщений и т. д.; составляется на основе данных социологических исследований о частоте просмотра телепрограмм, прослушивания радиопрограмм, сведениях о популярности различных изданий различных групп населения)See:* * ** * *письменный план, в котором определяется, каким образом компания предполагает расходовать средства на рекламу, в т. ч. как они будут поделены между различными информационными средствами, а также сроки публикации рекламы -
13 mix
mɪks
1. сущ.
1) перемешивание, смешивание
2) смесь( особ. пищевой полуфабрикат) cake mix ≈ порошок или брикет для кекса, пудинга и т. п.( полуфабрикат) cement mix ≈ цементная смесь pancake mix ≈ блинная мука soup mix ≈ суповой набор
3) а) смешение, соединение, смесь The story is a magical mix of fantasy and reality. ≈ Этот рассказ - очаровательная смесь фантазии и реальности. б) беспорядок, неразбериха, путаница Syn: disorder
1., confusion, muddle
1.
4) кино, радио, тлв. постепенное исчезновение звука или изображения и наплывание нового звука или изображения, наплыв
2. гл.
1) а) мешать, смешивать, перемешивать A quick stir will mix them thoroughly. ≈ Резкое взбалтывание хорошо их перемешает. Mix the ingredients slowly. ≈ Медленно смешайте все ингредиенты. б) смешиваться, перемешиваться
2) готовить с помощью перемешивания to mix a drink at the bar ≈ смешивать коктейль за стойкой He had spent several hours mixing cement. ≈ Он потратил несколько часов на приготовление цемента.
3) а) сочетать, соединять Teddy managed to mix business with pleasure. ≈ Тедди удавалось сочетать дело с развлечениями. б) сочетаться, подходить some of these pills that don't mix with drink ≈ некоторые из этих таблеток, которые не сочетаются с алкоголем
4) смешивать, сбивать, спутывать Syn: confuse
5) а) общаться;
вращаться( в обществе) ;
сходиться People are supposed to mix. ≈ Предполагается, что люди должны общаться. Syn: socialize б) быть замешанным (в чем-л.), принимать участие He decided not to mix in politics. ≈ Он решил не иметь дело с политикой. Syn: participate в) иметь сексуальную связь
6) а) кино, радио, тлв. давать наплыв б) радио микшировать
7) с.-х. скрещивать Syn: crossbreed ∙ mix in mix up mix it up смешивание смесь, мешанина - it was rather a strange * of people это было странное сборище людей, там собрались самые разные люди смесь;
пищевой полуфабрикат;
состав - cake made from a packaged * кекс, приготовленный из сухой смеси газированная вода, добавляемая в алкогольный напиток( разговорное) беспорядок, путаница, неразбериха - I am in a * у меня путаются мысли, у меня мешанина в голове (военное) состав, сочетание вооружений (экономика) ассортимент( товаров) (кинематографический) наплыв смешивать, мешать;
примешивать - to * several colours together смешать несколько красок - to * wine with /and/ water мешать вино с водой - to * to a smooth paste смешивать, пока не образуется однородная масса - they *ed the boys with the girls in our school в нашей школе объединили мальчиков и девочек смешиваться, соединяться - oil and water will not *, oil will not * with water масло не смешивается с водой /не растворяется в воде/ - to * with the crowd смешаться с толпой замешивать;
приготавливать смешиванием;
месить, перемешивать - to * a salad приготовить салат - to * drugs приготавливать лекарства - the doctor *ed me some medicine доктор приготовил мне лекарство - can I * you a drink? сделать вам коктейль? соединять, сочетать - to * work and play сочетать работу и развлечения - we can sometimes * business with pleasure иногда можно сочетать /совмещать/ приятное с полезным сочетаться - to * well подходить, сочетаться (о цветах, красках и т. п.) - these colours do not * эти цвета не подходят друг к другу /не гармонируют/ общаться;
вращаться (в обществе) ;
сходиться - to * with people общаться с людьми /с народом/ - to * in (the best) society вращаться в (высшем) обществе /в свете/ - he doesn't * well он плохо сходится /уживается/ с людьми;
он необщительный человек( разговорное) сбивать с толку( распространением ложных слухов и т. п.) ;
вносить смуту запутывать - you're getting *ed ты что-то путаешь - to get *ed over the dates перепутать даты /числа/ запутываться - to get *ed запутаться( сельскохозяйственное) скрещивать (радиотехника) микшировать > * it up ссориться, браниться;
драться( особ. на кулачках) ~ up впутывать;
to be mixed up быть замешанным (in, with - в чем-л.) ~ сочетать(ся) ;
the colours mix well эти цвета хорошо сочетаются instruction ~ вчт. смесь команд labour ~ состав рабочей силы marketing ~ составляющие маркетинга (цена, товар, реклама и размещение) marketing ~ формула маркетинга media ~ комбинирование средств рекламы mix ассортимент ~ беспорядок, путаница ~ радио микшировать ~ кино наплыв ~ номенклатура ~ общаться;
вращаться (в обществе) ;
сходиться;
not to mix well быть необщительным человеком ~ общаться ~ с.-х. скрещивать ~ смесь (особ. пищевой полуфабрикат) ~ смесь ~ смешивание ~ смешивать, мешать, примешивать ~ смешивать ~ соединять(ся), смешивать(ся) ;
oil will not mix with water масло не соединяется с водой, не растворяется в воде ~ соединять ~ состав ~ сочетать(ся) ;
the colours mix well эти цвета хорошо сочетаются ~ сочетать ~ структура ~ of experience совокупность профессиональных данных ~ up впутывать;
to be mixed up быть замешанным (in, with - в чем-л.) ~ up перепутать ~ up спутать, перепутать ~ up спутать ~ up хорошо перемешивать ~ up хорошо размешивать ~ общаться;
вращаться (в обществе) ;
сходиться;
not to mix well быть необщительным человеком ~ соединять(ся), смешивать(ся) ;
oil will not mix with water масло не соединяется с водой, не растворяется в воде product ~ ассортимент изделий product ~ ассортимент продукции product ~ номенклатура продукции product ~ структура продукции promotion ~ набор методов рекламы -
14 published media
рекл. печатные СМИ ( газеты и журналы)See:advertising media, alternative media, direct media, display media, in-home media, marketing media, media agency, media analysis, media buy, media category, media choice, media planning, media coverage, media director, media effectiveness, media flighting, media information, media habit, media kit, mass media, media flighting, media mix, media plan, media programme, media research, media strategy -
15 advertising mix
рекл. рекламный микс (совокупность отрезков эфирного времени и рекламных площадей, закупаемых рекламодателем в разных средствах массовой информации)See: -
16 job mix
загрузка (рабочая)
смесь задач
Совокупность задач, выполняемых в некоторый момент времени.
[Е.С.Алексеев, А.А.Мячев. Англо-русский толковый словарь по системотехнике ЭВМ. Москва 1993]Тематики
Синонимы
EN
смесь заданий
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[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
Англо-русский словарь нормативно-технической терминологии > job mix
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17 YMMM
Университет: Yale Mobile Media Mix -
18 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
19 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
20 DMR
1) Американизм: Discrepant Material Report2) Военный термин: DSA Central Regional AUDIT Office, Defense Management Review, Director of Materiel Readiness, Director of Military Research, Directorate of Medical Research, daily mechanical report, data management routine, date material required, defective materiel report, departmental materiel requisition, dual-mode recognizer, табельная снайперская винтовка (Designated Marksman Rifle), Designated Marksman Rifle (конкурс МО США по винтовке для войскового снайпера)3) Техника: deployable main reflector, detailed maintenance report, developmental-instrumentation MDM-right4) Шутливое выражение: Dumb Move Rich5) Математика: Dense Matrix Representation7) Сокращение: Dedicated Marksman Rifle, Defective Material Report, Defense Management Report (USA), Digital Microwave Radio, Digital Modular Radio (US Navy), Digital Modular Radio, Dynamic Modular Radio, dimmer, Digital Media Renderer8) Электроника: Demultiplex Mix Remultiplex, Display move requests9) Нефть: Discharge Monitoring Report, Double Mixed Refrigerant double mixed refrigerant, подробный отчёт о результатах технического обслуживания (detailed maintenance report)10) Фирменный знак: Diamond Mountain Ranch11) Глоссарий компании Сахалин Энерджи: смешанный двойной хладагент (Double Mixed Refrigerant), Dual Mixed Refrigerant (Shell)12) Сетевые технологии: Dynamic Multifunctional Reconfigurable, distributed message router, программа распределённой маршрутизации сообщений13) Сахалин Р: Double Mixed Refrigerant14) Высокочастотная электроника: dual-mode resonators15) НАСА: Detailed Mission Requirements
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